Our Services
Integrated digital marketing designed to connect strategy, acquisition channels, customer journeys, measurement and continuous optimisation.
- Digital strategy and channel planning
- Customer acquisition and conversion funnels
- Campaign measurement and optimisation
Search engine marketing campaigns created to capture high-intent demand while controlling acquisition cost, conversion quality and return on investment.
- Google Search and Performance Max
- Keyword and search-query management
- CPA, ROAS and conversion optimisation
Technical, content and authority-led SEO designed to improve qualified organic visibility and establish sustainable search growth.
- Technical SEO audits and improvements
- Keyword research and content architecture
- Internal linking and topical authority
Organic and paid social media strategies that strengthen visibility, audience engagement and measurable customer acquisition.
- Content strategy and publishing calendars
- Paid social and retargeting campaigns
- Creative testing and performance analysis
Conversion-focused websites and landing pages combining professional design, clear structure, mobile performance and intuitive user journeys.
- Responsive UI and UX design
- Mobile and speed optimisation
- SEO-ready structure and tracking
Reliable analytics and conversion optimisation designed to identify friction, improve customer journeys and support better marketing decisions.
- GA4, GTM and conversion-event setup
- Funnel and customer journey analysis
- Landing-page and UX optimisation
Strategic planning, negotiation and media buying across television, out-of-home, digital and integrated advertising channels.
- Audience, channel and budget planning
- Media-owner negotiation and purchasing
- Campaign monitoring and measurement
Strategic brand development and creative systems that improve recognition, clarify positioning and strengthen campaign performance.
- Brand positioning and visual identity
- Messaging and creative direction
- Campaign assets and brand guidelines
Brand and performance video production developed for advertising, websites, social platforms and integrated multi-channel campaigns.
- Concepts, scripts and storyboards
- Filming, editing and motion graphics
- Multi-format campaign delivery
Structured influencer and user-generated content programmes designed to build trust and create reusable campaign assets.
- Creator sourcing and professional vetting
- Briefs, scripts and deliverable management
- Usage rights and paid amplification
Commercially focused content that supports SEO, builds brand authority, answers customer questions and creates qualified demand.
- Content pillars and topic clusters
- Articles, landing pages and lead assets
- Editorial planning and distribution
Lifecycle communications and CRM automation designed to nurture leads, increase repeat business and improve customer lifetime value.
- Welcome, nurture and win-back flows
- Segmentation and personalisation
- Deliverability and performance reporting
E-commerce growth strategies connecting customer acquisition, product feeds, conversion optimisation, retention and commercial profitability.
- Shopping and catalogue campaigns
- Product-page, cart and checkout CRO
- Retention and lifetime-value growth
Reputation systems designed to strengthen public trust, improve review management and protect the credibility of your brand.
- Review-generation processes and tools
- Response playbooks and escalation rules
- Monitoring and reputation reporting
Senior strategic support that translates business objectives into clear priorities, channel decisions, KPIs and an executable growth roadmap.
- Positioning, audience and offer strategy
- Channel mix and KPI framework
- Practical implementation roadmap
Kosadel is a London-based marketing and advertising agency combining senior strategy, digital performance, creative production, media planning and analytics. We connect every activity to defined objectives, transparent delivery and measurable business growth.
BOOK A STRATEGY CALLIndustries We Serve
Kosadel develops marketing, advertising, digital growth and creative programmes for organisations across consumer, professional, technology, regulated and industrial sectors. Every strategy is adapted to the buying journey, commercial model and competitive realities of the industry.
Professional Services
Authority-led marketing for consultancies, legal firms, accountants, agencies and specialist advisers whose growth depends on trust, expertise and qualified enquiries.
- Positioning, thought leadership and lead generation
- High-intent SEO and paid search campaigns
- Conversion-focused websites and CRM journeys
Expertise that earns trust
E-Commerce & Retail
Full-funnel growth for online retailers and omnichannel brands, connecting product discovery, paid acquisition, conversion, retention and customer lifetime value.
- Shopping, catalogue and paid social campaigns
- Product-page, cart and checkout optimisation
- Email, CRM and repeat-purchase programmes
From discovery to repeat purchase
Hospitality & Tourism
Demand-generation programmes for hotels, resorts, destinations, travel providers and hospitality operators competing for direct bookings and international audiences.
- Destination, seasonal and multilingual campaigns
- Direct-booking acquisition and conversion
- Content, social media and reputation management
Demand across seasons and markets
Real Estate & Property
Lead-generation and brand campaigns for developers, estate agents, property managers and investment businesses targeting buyers, sellers, tenants and investors.
- Development launches and property campaigns
- Local SEO, search advertising and lead capture
- Photography, video and sales collateral
Marketing high-value property decisions
Healthcare & Wellness
Patient-centred marketing for clinics, medical providers, wellness organisations and health brands, built around clarity, credibility and responsible communication.
- Local patient acquisition and appointment growth
- Educational content and reputation management
- Accessible websites and measured conversion journeys
Clear communication built on trust
Education & Training
Enrollment and reputation marketing for schools, academies, universities, training providers and online education businesses serving students, parents and professionals.
- Student recruitment and course campaigns
- Content, open-day and enquiry journeys
- International and multilingual acquisition
Turning interest into enrollment
Technology & SaaS
Pipeline and product marketing for software companies, technology providers and digital platforms with complex propositions and recurring-revenue targets.
- Product positioning and go-to-market strategy
- Demand generation, ABM and demo acquisition
- Content, lifecycle marketing and attribution
From technical value to commercial demand
Financial Services
Credibility-led marketing for financial advisers, insurance, lending, payments and fintech businesses balancing customer acquisition with compliance and trust.
- Customer acquisition and qualified lead strategy
- Educational content and trust-building journeys
- Measurement, attribution and CRM optimisation
Growth with credibility and control
Automotive & Mobility
Brand, retail and performance campaigns for manufacturers, dealerships, mobility providers and automotive services across long consideration cycles and local demand.
- Vehicle launches and integrated campaigns
- Dealer, local search and lead-generation activity
- Video, social and test-drive conversion journeys
Connecting brand desire with local demand
Food & Beverage
Brand-building and customer-acquisition programmes for restaurants, producers, packaged goods and beverage businesses competing for attention and repeat purchase.
- Brand identity, launches and campaign creative
- Social content, influencer and retail activation
- Local demand, delivery and e-commerce growth
Creating demand people can taste
Construction & Home Services
Local and regional growth systems for builders, contractors, installers, architects and home-service businesses that depend on qualified enquiries and visible proof of work.
- Local SEO, maps and high-intent search
- Project portfolios, reviews and lead conversion
- Regional campaigns and pipeline reporting
Turning workmanship into enquiries
Manufacturing & Industrial
Commercial marketing for manufacturers, engineering companies and industrial suppliers with technical products, specialist audiences and extended sales cycles.
- Technical positioning and sector-specific content
- Distributor, export and B2B demand generation
- Lead qualification and pipeline measurement
Making technical value commercially clear
Beauty & Personal Care
Brand and performance marketing for skincare, cosmetics, salons and personal-care businesses where visual identity, social proof and repeat purchase drive growth.
- Brand identity, packaging and campaign creative
- Influencer, UGC and social commerce
- E-commerce conversion and customer retention
Building desire, trust and repeat purchase
Sports & Fitness
Membership, participation and brand-growth programmes for gyms, clubs, sports organisations, events and fitness businesses competing for active audiences.
- Membership, ticket and registration campaigns
- Community content, creators and sponsorship
- Local acquisition and retention automation
Growing participation and loyalty
Media, Entertainment & Events
Audience-development and campaign support for events, entertainment brands, content producers and media businesses operating around launches, attendance and engagement.
- Launch, ticketing and attendance campaigns
- Video, social content and creator activation
- Media planning, retargeting and audience growth
Turning attention into attendance
iGaming & Online Betting
Performance-focused marketing for licensed online casinos, sportsbooks, gaming platforms and iGaming businesses operating across competitive and regulated European markets.
- iGaming SEO, content and organic acquisition
- Performance marketing and player acquisition
- CRM, retention and lifecycle marketing
Growth for regulated iGaming brands
Markets We Cover
Kosadel plans and delivers marketing, advertising, digital growth and creative activity across nine European markets, combining central strategic direction with market-specific execution.
United Kingdom
Integrated brand and performance marketing for a highly competitive market, connecting creative, media, search, content and conversion around commercial growth.
- Digital acquisition and conversion strategy
- SEO, content and high-performance websites
- TV, OOH and integrated media planning
London
Germany
Precise, credibility-led marketing for businesses operating in complex, technical and considered-purchase categories, with a strong focus on trust and lead quality.
- B2B, industrial and technology campaigns
- German-language search and content strategy
- Structured lead generation and measurement
Berlin
France
Brand-led marketing and advertising that combines strong creative direction with performance media, local relevance and carefully managed customer journeys.
- French-language brand and campaign strategy
- Creative, social, search and display activation
- Retail, lifestyle and premium-brand growth
Paris
Italy
Creative and commercially focused campaigns for brands that need persuasive presentation, strong visual identity and measurable digital acquisition.
- Branding, campaign creative and social content
- E-commerce and retail customer acquisition
- Search, video and conversion optimisation
Rome
Spain
High-energy digital and advertising programmes designed to build demand, generate leads and convert mobile-first audiences across search, social and content.
- Lead generation and paid social campaigns
- Tourism, hospitality and lifestyle marketing
- E-commerce, landing pages and CRM growth
Madrid
Greece
Full-service growth support for Greek businesses and international brands, combining local market understanding with professional campaign execution.
- Local SEO, websites and lead generation
- Tourism, real estate and professional services
- Social media, e-commerce and paid acquisition
Athens
Hungary
Performance-led campaigns for businesses seeking efficient market entry, qualified demand and coordinated expansion across Hungary and neighbouring markets.
- Search, paid social and campaign testing
- B2B, services and regional market expansion
- Landing pages, analytics and optimisation
Budapest
Romania
Digital-first growth programmes for ambitious companies, connecting scalable customer acquisition with content, e-commerce, technology and measurable performance.
- E-commerce and high-volume acquisition
- Technology, services and employer branding
- SEO, analytics and lifecycle marketing
Bucharest
Czech Republic
Credibility-driven marketing for B2B, technology, manufacturing and consumer brands that need qualified visibility and disciplined commercial execution.
- High-intent search and B2B demand generation
- Technical content and authority-building SEO
- Performance media and pipeline measurement
Prague
Tell Us What You Want to Achieve
Whether you are looking to generate more leads, increase online sales, improve search visibility, launch a new website or expand into another European market, tell us about your objectives below.
Tell Us About Your Business
Share your goals, current challenges, target customers and the markets you want to grow in.
We Review the Opportunity
Our team considers the most relevant combination of strategy, channels, creative, technology and measurement.
Build the Right Growth Plan
From one market to multi-country European growth, the programme is structured around your commercial priorities.
Complete the Form Below
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Social Media Marketing Built Around Audience & Business Growth
Effective social media marketing combines audience strategy, content, community management, paid advertising, creative testing and performance measurement. Explore how Kosadel connects these disciplines into structured social media programmes.
What is included in Kosadel's social media marketing services?
Kosadel's social media marketing services can combine audience and channel strategy, content planning, creative direction, organic publishing, community management, paid social advertising, creator campaigns and performance analysis. Social activity can operate independently or as part of a wider digital marketing strategy connecting social media with search, content, websites, analytics and customer acquisition.
What is the difference between organic social media and paid social advertising?
Organic social media focuses on ongoing brand communication, content publishing, audience relationships and community engagement. Paid social advertising uses media budget to place targeted campaigns in front of selected audiences and can support awareness, traffic, lead generation, sales and retargeting. The strongest strategy often gives organic and paid social different but complementary roles rather than managing them as disconnected activities.
Which social media platforms should my business use?
Platform selection should depend on audience behaviour, commercial objectives, content requirements and the role social media plays within the customer journey. Instagram and Facebook may be relevant for visual consumer brands and broad audience targeting, LinkedIn can be particularly useful for B2B and professional audiences, TikTok can support short-form discovery and creator-led communication, while YouTube can support video, education and longer consideration journeys. Kosadel defines platform roles rather than recommending every channel to every business.
Does Kosadel create and plan social media content?
Yes. Social content planning can include content pillars, editorial calendars, campaign themes, copy direction, visual concepts, short-form video requirements and platform-specific adaptations. Content should reflect both the brand and the way audiences use each platform. Broader editorial programmes can also connect with Kosadel's Content Marketing and Video Production & Motion services.
What does social media community management include?
Community management covers structured interaction with people communicating with the brand through comments, messages and other social touchpoints. Depending on the programme, this can include response guidelines, escalation procedures, community engagement, social listening and sentiment monitoring. The objective is to maintain consistent communication while identifying customer questions, opportunities and potential reputation issues.
Can Kosadel manage Facebook and Instagram advertising through Meta?
Yes. Paid social campaigns can include Facebook and Instagram activity through Meta alongside other relevant platforms. Campaign planning can cover audience targeting, funnel segmentation, creative testing, placements, retargeting, budget allocation and conversion optimisation. Performance should be evaluated against the commercial purpose of the campaign rather than reach or clicks alone.
Can LinkedIn social media marketing generate B2B leads?
LinkedIn can support B2B marketing where professional audiences, decision-makers or specialist sectors are important to the sales process. Activity may combine organic thought leadership, company content, audience targeting and paid lead-generation campaigns. For longer B2B customer journeys, social media can also work alongside search engine marketing, content and CRM activity to support demand generation and lead progression.
Does Kosadel provide TikTok and short-form video marketing?
TikTok and short-form video can support discovery, awareness, product communication and creator-led campaigns where the platform matches the target audience. Successful short-form content normally requires platform-native concepts rather than simply republishing material designed for other channels. Kosadel can coordinate social strategy, creative direction, creator activity and video production around the intended campaign objective.
Can influencer marketing and UGC be integrated with social media campaigns?
Yes. Creator partnerships and user-generated content can extend social campaigns by adding new creative formats, trusted voices and reusable advertising assets. The process can include creator identification, suitability review, briefing, deliverable management, usage rights and paid amplification. Kosadel's dedicated Influencer & UGC services can support campaigns where creator activity requires a more substantial programme.
Can social media marketing generate leads and sales?
Yes, when the strategy is designed around a defined customer journey and measurable conversion actions. Paid social can support prospecting, lead generation, product sales and retargeting, while organic content can build recognition, credibility and familiarity before conversion. Landing pages, tracking and conversion quality are also important, so campaign performance can be connected with Analytics & CRO when deeper funnel analysis is required.
How can social media support e-commerce growth?
Social media can support e-commerce throughout the customer journey, from product discovery and creator content to catalogue campaigns, retargeting and repeat customer engagement. Paid campaigns can be evaluated against revenue and acquisition efficiency, while organic content can strengthen product awareness and brand affinity. These activities can be integrated with broader E-Commerce Marketing programmes covering conversion and retention.
How does Kosadel measure social media marketing performance?
Measurement depends on the role of the platform and the campaign objective. Relevant indicators may include reach, impressions, engagement rate, video completion, click-through rate, qualified leads, conversion rate, sales, acquisition cost and return on ad spend. Kosadel can connect platform reporting with website and conversion data through Analytics & CRO so that social media performance can be evaluated against wider commercial results.
Can Kosadel manage social media campaigns across multiple European markets?
Yes. Kosadel supports social media activity across the United Kingdom, Germany, France, Italy, Spain, Greece, Hungary, Romania and the Czech Republic. Central strategy can be maintained while adapting language, messaging, creative, audience targeting and community communication to individual markets.
How does a social media marketing engagement with Kosadel begin?
An engagement begins with the business objectives, audiences, existing social channels, content, paid activity, competitors and available performance data. Kosadel can then define the role of each platform, content priorities, campaign requirements, measurement framework and delivery process. The resulting programme may focus on organic social media, paid campaigns, community management, creator activity or an integrated combination of these services. Contact Kosadel to discuss your social media objectives.
Discuss your social strategy, content, community management and paid social requirements with Kosadel.